Local businesses have the chance to take centre stage this festive season by sponsoring Fairfield Halls 2026 pantomime, Cinderella, produced by leading UK pantomime specialists UK Productions.

With months of exposure and getting your brand in front of thousands of people, sponsorship offers a powerful platform to boost brand awareness, attract new customers and connect with the local community.

High-impact brand exposure

This year, Pantomime sponsors will benefit from wide-reaching marketing opportunities, including:

• Gain brand visibility with thousands of bookers and visitors both ahead of and during the full panto run.
• Your brand in front of thousands of contacts via email campaigns
• Logo placement across leaflets, venue signage, posters and digital screens
• Features in press releases, blogs and media coverage
• Social media promotion reaching hundreds of thousands of people
• Visibility on the event website and outdoor advertising

Additional opportunities include inclusion in radio advertising, third-party advertising campaigns and a potential script mention (subject to approval).

VIP experience and networking

Sponsors will receive exclusive invitations for up to four guests to the pantomime review performance, plus access to a drinks reception and networking event.

Support local, build your brand

As a much-loved festive tradition, pantomime offers businesses the chance to enhance their reputation while supporting a key cultural event in the community.

Fairfield Halls is operated by BH Live, a registered charity. Speaking on behalf of the trust, Elizabeth Symmons, Head of Marketing says;

“Pantomime is such a big part of the local community, and sponsoring it gives businesses great value while putting them in front of a huge audience. Just as importantly, it helps us do more as a charity. By building lasting partnerships, every penny is reinvested back into what we do, helping more people experience live pantomime who might not otherwise have the chance. It’s about making a real difference while being part of something people genuinely love.”

This year, Rachel Grundy joins a sensational cast led by Lee Latchford-Evans, from chart-topping pop phenomenon Steps, starring as the dashing Prince Charming. Bringing plenty of laughs and cheeky charm to the festivities is Charlie Guest as Buttons, whose quick wit and mischievous mayhem are sure to keep audiences entertained throughout. Completing the line-up are comedy duo Luke Attwood and Brandon Nicholson as the fabulously wicked and delightfully boo-worthy Melony and Harmony Hard-Up, guaranteed to have audiences hissing, booing and laughing in equal measure!

Pantomime sponsorship packages start from £6,000, with tailored options available.

For more information about sponsorship, contact enquiries@bhlive.org.uk.

More information about Fairfield Halls can be found online at fairfield.co.uk.